Client: NOVA Entertainment – NOVA 96.9

With Fitzy & Wippa in breakfast and fresh hits across the day, NOVA 96.9 is one of Sydney’s leading radio stations.


NOVA 96.9 approached Red Tomato with an idea for a promotional product to giveaway to their listeners – the MUP. The MUP is a take-away coffee cup with a secret compartment that holds a breath mint to be used once you have finished drinking your coffee. To make that a reality they contacted Red Tomato who could produce the product ethically, affordably and whilst still complying with Food and Safety Standards.



Red Tomato jumped to action and utilised our relationships with local suppliers and packers to source and develop the MUP. Using samples and prototypes, the Red Tomato team worked closely with NOVA 96.9 to meet their requirements and produce 5,000 MUPs so NOVA 96.9 could sample them to their listeners.


“The entire team at Red Tomato were great to deal with and addressed any issues straight away. We’ll definitely work with them again.”

– Jessica Westgate

Download The Mup Case study