Client: The Star

The Star is a premier entertainment destination offering restaurants by award-winning chefs; nightlife venues with live performances; five-star accommodation including a luxurious boutique hotel; an amazing day spa; a collection of luxury retail outlets and a world-class casino…

Situation

The Star wanted a unique piece of merchandise to engage with their existing mid-level members themed around Chinese New Year celebrations. The item needed to a premium product,with a modest budget that would entice the target member category to redeem their prize.

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The perfect product to bring in the New Year.

Solution

The Red Tomato team set to work onTheStar  brainstorming ideas that would suit the demographic, budget and time frames. The Red Tomato team knew that the promotion needed the perfect combination of creativity and timeliness in order to make a lasting impression. Through this process, we were to able to develop the perfect product – “The Fortune Cookie” a customised metal design that included traditional New Year’s messages. Drawing on our team in China we were able to develop and source the product on budget and in time.

Results

The Chinese New Year campaign was implemented and well received during the biggest time of the year for The Star. The fortune cookies combined creativity and perfect timing for them to be received by the Star’s customers. The client was impressed with the uptake of the incentive and the overall quality and timely production of the products; and their customers were impressed with receiving a creative gift just in time for the Chinese New Year.

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Testimonial

“Thanks to Red Tomato, we successfully executed a well-received campaign to celebrate our biggest time of the year, Chinese New Year. Working with the team at Red Tomato was incredibly easy, straightforward, transparency and communication was fantastic. Will definitely be working with you again soon.”

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